Task-Technology Fit for Low-Literate Consumers: Implications for IS Innovations in the Developing Regions

نویسندگان

  • Yimeng Deng
  • Klarissa Ting-Ting Chang
چکیده

More consumers in developing regions are using information systems (IS) to facilitate their work and increase productivity. This may imply that more low-literate populations in society are becoming the next billion IS consumers. Yet, how to adapt past IS literature in high-literate context to guide IS designs for low-literate consumers remains a gap. The current study, therefore, aims to apply and extend task-technology fit framework to investigate how IS can be designed to meet the needs and mitigate the constraints of low-literate consumers. Due to the novelty and complexity of the foci phenomenon, a mixed-method approach was adopted to gain in-depth understanding of the proposed research framework. The current paper is a research in progress that aims to make several major theoretical and practical contributions to the social innovation and IS design fields.

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تاریخ انتشار 2013