Task-Technology Fit for Low-Literate Consumers: Implications for IS Innovations in the Developing Regions

More consumers in developing regions are using information systems (IS) to facilitate their work and increase productivity. This may imply that more low-literate populations in society are becoming the next billion IS consumers. Yet, how to adapt past IS literature in high-literate context to guide IS designs for low-literate consumers remains a gap. The current study, therefore, aims to apply and extend task-technology fit framework to investigate how IS can be designed to meet the needs and mitigate the constraints of low-literate consumers. Due to the novelty and complexity of the foci phenomenon, a mixed-method approach was adopted to gain in-depth understanding of the proposed research framework. The current paper is a research in progress that aims to make several major theoretical and practical contributions to the social innovation and IS design fields.